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 Amazon Web Service

Case Study

amazon web services station domination out of home advertising in washington, dc
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"We had several customers visit us at other events sharing how they saw the metro station advertisements. Additionally, the campaign was covered by CNBC and Bloomberg. This showed us that the takeovers do make an impact."

- AWS

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Amazon Web Service (AWS) successfully drove attendance to their Public Sector Summit and increased attendees of their specific target demographic. AWS received 15,000 registrants, a 55.7% increase year over year.

Details

Market: Washington, DC

Media Buy: Station Domination

Rational

AWS wanted to reach federal government employees and the Department of Defense by utilizing metro station dominations at both Federal Triangle and Pentagon. AWS was also able to create an IRL to URL presence for the summit by geo-targeting key buildings with mobile ads to reach commuters.

Results

2018 was the biggest presence in the DC Metro and delivered the best results to date! AWS garnered significant results throughout the flight of the campaign. AWS received over 15,000 registrations, which was 109% of goal and represented a 55.7% year over year increase!

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