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 DC Lottery

Case Study

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DC Lottery's scratcher campaign celebrated the city's uniqueness by featuring 12 different neighborhoods. To increase scratcher ticket sales, the lottery ran a hyper local mixed media campaign, appealing to the diverse residents that make up DC.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

DC Lottery's campaign drove positive sales results, community awareness and positive perception, media outreach, social media engagement and event participation. The success in contextual relevance has sparked further product and campaign development.

Details

Market: Washington, DC

Media Buy: Bus exterior

Rational

DC Lottery wanted to amplify their television spot with high impact OOH assets. By utilizing bus advertising, DC Lottery reached multiple neighborhoods with contextually relevant copy.

Results

The 360° media campaign drove positive sales results and ignited users to visit DC Lottery's website. As a result, the campaign garnered 70,000 visits to the unique link and users spent an average of 2 minutes on the website.

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