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 Dollar Car Rental

Case Study

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Dollar Car Rental wanted to break through the cluttered car rental market in a highly impactful way. Utilizing OOH and transit advertising in cities across the US, Dollar Car Rental was able to reach families on vacation that needed affordable car rentals.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Dollar Car Rental strategically utilized OOH near highways and airports around Chicago, Atlanta, Washington, D.C., Miami, Phoenix, Houston, and Dallas. As a result, Dollar Car Rental saw double digit growth.

Details

Market: Chicago, Atlanta, Washington, D.C, Miami, Phoenix, Houston, and Dallas

Media Buy: Billboards, Walls, Transit advertising

Rational

Dollar Car Rental wanted to utilize billboards and walls on the sides of busy highways and transit advertising near or around airports. By strategically placing their messaging, Dollar Car Rental was able to remind families that the company's rental services always kept their vacation budgets in mind.

Results

Dollar Car Rental's campaign drove double digit growth in the test markets, indicating early success from the campaign.

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