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 Dunkin'

Case Study

dunkin donuts billboard out of home advertising in atlanta
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Utilizing OUTFRONT Studios' creative, Dunkin' reported seven consecutive weeks of increased sales, compared to the same time-frame last year.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Dunkin's billboard grabbed the attention of commuters, with the franchise reporting seven consecutive weeks of increased sales, compared to the same time-frame last year.

Details

With the help from OUTFRONT Studios, a Dunkin' franchise in Atlanta let heavy commuters know where their closest franchise was located with a creative impactful billboard. The creative featured a 3D inflatable cup of coffee and a donut.

Rational

Dunkin' wanted to reach heavy commuters by utilizing a creative, impactful billboard on a busy commuter road. The messaging on the billboard reminded hungry and under-caffeinated drivers that a Dunkin' was on their next right.

Results

Dunkin' saw a 14% average week over week increase in sales from December 22, 2017 to February 2, 2019.

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