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 Ford Mustang

Case Study

ford mustang digital billboard out of home advertising in los angeles
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Mustang's Pony Personalizer campaign received top media publication coverage and earned media from social media posts. The campaign reached more than 220K consumers on Twitter and garnered a total of 453K press impressions.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Ford Mustang successfully utilized OOH to showcase Mustang's 2018 model, advertising its dynamic qualities and showing how customizable the model is with Mustang's "Pony Personalizer".

Details

Billboards were strategically placed in key heavy commuter markets including: LA, Atlanta, Dallas, Houston, Miami, Phoenix, San Antonio, and Orlando.

Rational

To launch Mustang's Pony Personalizer, Mustang wanted to utilize high impact billboards in key heavy commuter markets. The campaign featured logos that were designed and submitted by consumers.

Results

Mustang's Pony Personalizer campaign received top media publication coverage and earned media from social media posts. The campaign reached more than 220K consumers on Twitter and garnered a total of 453K press impressions.

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