x

Select a Market

Please enter a zip code to find available markets:

SuperNav

Can't Find What You're Looking For?

Media Finder All Markets
CONTACT US

 Pocono Mountains

Case Study

pocono mountains billboard out of home advertising in new jersey
REQUEST A PRICING PROPOSAL

Poconos Mountain's summer campaign was aimed to support, engage, develop awareness, attract and build relationships with nearby audiences to increase visitation to the area and keep guests coming back year after year.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Pairing strategically placed billboards with creative excellence, interest in visitation to Pocono Mountains increased by 25%.

Details

Pocono Mountains selected nearby cities to reach potential leisure visitors to the area. People in New York, New Jersey, Philadelphia, and Washington, DC/Baltimore were exposed to a media mix, including OOH.

Rational

Pocono Mountains wanted to reach visitors by utilizing high impact billboards in nearby cities. "Free You" and enticing images were featured on billboards, encouraging commuters to take a break from the city and become free and relaxed in the Pocono Mountains.

Results

By utilizing OOH, interest in visitation to Pocono Mountains increased by 25%.

Previous:
Next:

Ask us for more information

Contact Us