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 UrbanStems

Case Study

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UrbanStems successfully utilized OOH to drive brand awareness of their flower delivery service. The OOH drove UrbanStems' target audience to their website, ultimately leading to an increase in placed orders throughout the duration of the campaign.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

UrbanStems successfully utilized OOH to drive brand awareness of their flower delivery service. The OOH drove UrbanStems' target audience to their website, ultimately leading to an increase in placed orders throughout the duration of the campaign.

Details

Market: Washington, DC and Philadelphia

Media Buy: Transit and Street Furniture

Rational

UrbanStems wanted to use transit and street level OOH to reach their target audience as they traveled throughout the day. The campaign's creative featured messages showing how easy it is to make someone's day with fresh flowers with same day delivery.

Results

The campaign garnered significant results in Washington, DC. During the flight time of the campaign, UrbanStems saw a 25% increase in website traffic and a 15% increase in orders.

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